Multi-Flavor D2C Product Landing Pages
A US direct-to-consumer personal-care brand
Overview
A set of conversion-focused product landing pages for a direct-to-consumer beverage line, with a dedicated, themed page per flavor variant. Each page combines an on-brand marketing layout with quantity-selection and email-capture modals and full marketing-analytics instrumentation.
The Challenge
The brand needed multiple flavor-specific landing pages that shared a common structure but carried distinct visual identities, plus promotional variants (discount and modal-driven offers) for paid campaigns. Pages had to load fast, capture leads, and feed conversion data back into the brand’s marketing stack.
What We Built
A collection of standalone landing pages, one themed directory per flavor (e.g. yuzu, berry-habanero, thai-melon, morning-chalkup), each with its own CSS modules for hero, features, testimonials, CTA, footer, and quantity/checkout modals, plus campaign-specific variants such as discount and modal index pages. Pages are wired with jQuery for interactivity, js-cookie for client state, Klaviyo for email capture and on-site behavior, and a Facebook Pixel for conversion tracking. The codebase is roughly 60% HTML and 35% CSS, reflecting a heavily hand-crafted, per-variant design approach.
Technologies & Approach
Static HTML/CSS/JS with jQuery and CDN-served libraries for maximum portability and load speed, organized as independent per-flavor bundles so each variant could be themed and deployed without affecting the others. Klaviyo and the Facebook Pixel were embedded to tie on-page behavior and signups directly into the brand’s marketing and retargeting funnel.
Outcome / Impact
Delivered a reusable, per-variant landing-page system that let the brand run flavor- and offer-specific campaigns from a shared structural template. It demonstrated efficient production of polished, instrumented marketing pages built for conversion and analytics.
Capabilities Demonstrated
- Building conversion-focused, themeable product landing pages
- Per-variant / multi-SKU landing page systems from a shared template
- Marketing analytics and pixel integration (Klaviyo, Facebook Pixel)
- Email capture and quantity/checkout modal flows